Sunday, April 8, 2012

3 Networking Rules You Should Break



Some people are naturally great networkers – they have a million stories, know what to say and to whom, and they can tell a joke with perfect timing. They are great at meeting new people and making small talk, and by the end of a function they will leave with a pocket full of business cards to prove it.

If this isn’t you, learning to be like that can be a challenge. Even worse, there is no exact formula for being a great networker. Yes, there are certain rules and etiquette to follow, but in the end, it’s not a guarantee. It takes practice – and not just in the beginning stages. Networking continues throughout one’s career.

If you are struggling with networking, then let’s take a different perspective to explore what you might be doing wrong in networking situations, and stop those habits first. Take a look at the this starter list of 3 rules that you should consider breaking:

Rule 1: Networking to Achieve Personal Gains
Think you’re being sly about promoting yourself for job leads or for your “game-changing” startup? Think again. Self-promotion is easy to spot, and as a result, others will avoid you. Shameless self-promotion can only come off as insincere. Treating people like business prospects devalues the rapport you’re trying to build. Instead, talk less about yourself and listen to others for ways that you can be a valuable connection.

Rule 2: Never Asking for Help
Note that there is a time and place for everything. While you should not ever solely reach out to your contacts because you need something, it’s perfectly fine to speak up when you could really use some advice or a favor. If you’ve been able to be of value to others, your connections will have no problem helping you in return. Reciprocity is the name of the game.

Rule 3: Handing Out Business Cards to Everyone You Meet
This doesn’t mean everyone you meet isn’t a potential connection; they very well could be. However, rather than handing out business cards, make sure that you’re establishing a relevant and mutually beneficial connection first. Then make a plan to connect at a later date to have a deeper discussion and exchange your contact information It also makes it easier for you to follow up with five people you got to know really well, than it is to contact 25 people about whom you know nothing because you only exchanged your card with them. By all means though, if they ask for your card instead, don’t hesitate to give them one (it’s a good thing!).

The key difference between a great networker and a bad networker is that the latter will see networking as a chore, while the former will see it as furthering or nurturing an ongoing relationship with peers and opinion leaders in their profession. ​Networking isn’t necessarily about the people you know or how many LinkedIn connections you have. It’s more about how well you know the people with whom you are connected and whether or not you can offer valuable advice, skills, or be of service to them in some way, and vice versa.

Tony Morrison is the Vice President of Business Development at Cachinko, a unique professional community where social networking and job opportunities come together. His roles include sales, marketing, and business development. He brings passion to Cachinko where he focuses on helping job seekers to find their ideal job and employers to find, attract, and engage their next rock star candidates. Find him on Twitter and Talent Connection. And, connect with Cachinko on Facebook or Twitter.

Source: A Hire Calling
Photo: bepsy/Shutterstock.com

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