Monday, June 1, 2009

Media Opportunity for Wedding Vendors


By now, you may have heard about the buzz with Petals By Xavi and Sternberg Productions. Petals by Xavi has been selected to have our own TV show. Each episode will feature different weddings from start to finish, emphasizing on the coordination and design of the wedding at different venues and different design elements of the wedding.

We started filming March 27, 2009 and have to say, it was a huge success (enjoy a few pictures from the shoot below)! It was a long day starting with the Flower Market in LA and ending with a consultation party with several wedding couples at La Soie Bridal (in Tustin). It went so well, in fact, that the VP of development wants to feature different venues and vendors once a week. On this endeavor, we would love to feature you and your venue.

This is an opportunity to get all of your brides on tape, and an excellent opportunity to feature your venue/studio.  We are scheduling consultation parties once a week and would love to feature you. What this entails, is contacting your brides or having us contact them and let them know about the consultation party at your studio or your facility, we will set up about 4 tables with beautiful linens and centerpieces, let them know Sternberg Productions will be filming and schedule all the brides to come in either at the same time or in shifts of about 4 or so at a time.  Sternberg Productions will have their cameras rolling featuring your venue and the buzz of all the coming and going of your brides. It will create hype for your facility so we are encouraging you to invite your unbooked brides as well, basically sending the message that if they book with you and Petals By Xavi, they will have their wedding featured on TV. Cameras will be rolling at the consultation party so most brides at the “party” will be featured anyway, but individual airtime and featured weddings on TV is exclusively reserved for brides who obviously book with both your venue and Petals By Xavi.

Last week La Soie lined up 9 brides between 4pm-9pm who had not chosen a florist yet (and brought in some of our own brides for hype). The camera crew took shots of each individual bride’s consultation, the store manager was interviewed, they got footage of the brides trying on gowns, cameras featured La Soie and filmed our consultants doing floral consultations at the front of the store.  It was such an awesome experience; we are looking forward to sharing it with you!

All you would need to do is send out a blast e-mail to your booked and unbooked brides with the attached letter (Dear Bride and Groom) and a quick note like the one below and your phones will start ringing off the hook! Take a look at what one of the catering managers sent out to her couples this week:

Dear Wedding Couple,
One of our vendors has been selected to be on a series for TLC
television.  If you have not yet selected your florist they are great
and this would be an opportunity for you to have your wedding televised.
 
Congratulations!
 
Valerie T. Lehman  |  Catering Manager
Millennium Biltmore Hotel Los Angeles
506 South Grand Avenue
Los Angeles, CA 90071, USA
 
P:213.612.1529  |  F:213.612.1573

The response she has already received has been overwhelming!
This is a great opportunity to showcase your venue, as we will be working hand-in-hand with you and your venue on the show. The more of your brides that book with Petals By Xavi, the more your venue will be featured on TV.
If you would be interested in being featured on the show, would like to set up a meeting for more details, or setting up a consultation party do not hesitate to give Petals by Xavi a call! (866) 551-2199

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