3 key tips to "staying connected"
1) Create a list or group
of some kind (on every social platform
you're active on) and place your current customers within this
group/list... and more importantly, make a concise effort to
engage/share/connect/add-value/etc with them at least 3 times a week...
make it personal to them (i.e. quit the sales messages)
2) LISTEN, LEARN, ACT.
Staying connected doesn't mean that you
have to continually push out messages to your audience. As we all know
from networking, letting the other person talk whilst you listen is good
etiquette. And it provides you with a better platform to respond and
add value.
3) You have to care.
I cannot stress enough how important it
is for you stay connected only if you care. In the Social Era it is so
easy to spot falseness in peoples engagement and activity. If you don't
care enough to stay connected, don't chase the initial connection in the
first place, as this provides no value for either party involved.
I hope this helps you, entertains you, or sparks the energy in you to re-connect with your social connections.
Kevin Hudson - Social Media Today
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