• Put in place a system of regular contact where you can mention additional products and services that might be of interest to your clients
• Consider using tools of communication like invitations, postcards, newsletters, thank-you cards and sales letters
• Keep clients and prospects informed and up-to-date with any changes in your business
• Let them know first about new products and services, as well as new applications for existing products
• Keep the lines of communication open so clients can easily have their problems solved regular contact makes you seem more accessible to clients
• Do whatever it takes to make clients happy without undue delay
• Ask them to direct other people to you or if someone they know would like to receive your free newsletter, sample, catalogue, etc.
• Inform clients first about all upcoming events, new product releases etc.
• Remind clients before it’s time to renew or replenish or come back in for a review
• Provide helpful tips or pass along related information clients may find useful The quality of your on-going relationships with client s is the primary underlying value of your business.
Clients are your business and should be treated as good friends. Do whatever is necessary to stay in your client’s thoughts. The ultimate pinnacle is to be “top of mind”... that is to be the first (and perhaps only) source your client thinks of, whenever she needs what you provide. This gives you a tremendous competitive edge over others and adds considerably to the true value of your business.
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