Email marketing is a valuable tool for any business. When it’s combined with cross-promotion techniques, your results can be even better. To help business owners tackle the logistics of cross-promotions, we’ve created this handy guide to walk you through the process.
What does cross-promotion mean?
Let’s start by defining cross-promotion. Cross-promotion is about getting your message
out on multiple channels. Your target audience gets information from various sources, right? By using multiple sources to share your message, you help increase the odds of customers hearing about it, says Steven Mintz, a marketing consultant with CLM Prescriptives.
What can you cross-promote?
You can cross-promote just about anything. From an upcoming event to a big holiday sale, with
a little planning you can cross-promote a lot of the everyday things that your company does. For instance, you can cross-promote:
• upcoming events
• giveaways or contests
• new blog content
• giveaways or contests
• new blog content
• a sale or promotion
We live in an email checking, Facebook scrolling, content-on-demand world. Because of that,
the majority of cross-promotions happen online. Plan to use the most relevant digital platforms that are available to you.
To breakdown how to cross-promote your email content, we’ll use an example from a cross-promoting giant, Coca-Cola. Recently, the company launched a charitable event, “Happiness from the Skies.” Using remote-controlled drones, the beverage-giant delivered care packages to construction workers in Singapore. The packages contained Coke cans with messages of gratitude.
While most businesses won’t be breaking out flying drones anytime soon, the cross-promotion behind this event is something any business can learn from.
Send an email
The Coca-Cola event happened millions of miles away, so how did we hear about it? Through an email, of course. As part of its regular newsletter, Coca-Cola included a small blurb about the event.
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